Where ambition meets appetite.
Dubai-based F&B consultancy helping brands across UAE & KSA launch, operate, and scale restaurant concepts with precision. Dart built and managed a full Meta Ads strategy for MAD, targeting F&B decision-makers across UAE & KSA.
Full digital presence · Meta Ads engine · Ongoing partnerWhat MAD needed
Build a premium digital presence: performant website, refined mobile UI, and a paid media engine for consistent lead generation.
Performant website
A digital home crafted to communicate authority in Dubai's competitive F&B consulting landscape.
Refined mobile UI
Mobile UI screens covering the full app flow, designed in a custom Figma design system.
Paid media engine
A full Meta Ads strategy targeting F&B decision-makers across UAE & KSA.
Built to reflect a premium brand.
Dart designed and developed the full website and mobile UI, crafted to communicate authority in Dubai's competitive F&B consulting landscape.
Structure before style.
The UX flow was mapped before any pixel was placed, ensuring every screen serves a clear purpose in the user journey.
Brand audit, competitor review, user intent mapping
Low-fidelity layouts defining structure and flow
Color, type, spacing tokens in Figma
High-fidelity screens, web and mobile
WordPress build, responsive implementation
Quality leads. Consistent flow.
Leads tracked from April 2025 to March 2026 across events, catering, and B2B verticals.
Corporate & social events, highest avg. deal value
~dh 3,200 avg
Home & corporate catering requests UAE-wide
~dh 1,900 avg
Business development & brand partnerships
~dh 600 avg
What the engagement delivered
zapier
An ongoing partnership
Ongoing Meta Ads management, performance reporting, and digital brand support.